The Crafty Cub is a local toymaker and toy shop that specialized in woodworking and knitting. Established in the midst of the pandemic, they hope to bring smiles and joy to every kid, one toy at a time.
There were two major challenges that needed solving. First, The Crafty Cub did not have any cohesive branding prior to the project — in order to establish themselves on the market and allow customers to identify them, they need a brand identity that is memorable and speaks to their works and values. It started with creating a simple branding identity that is fun and memorable. The logo is developed by combining a blocky, playful typeface with modifications on certain letters to establish a toolbox silhouette, accompanied by an illustrative icon. All of the elements are then tied together with a bright and colorful pallete that would be sure to bring joy to both kids and adults alike.
