portrait

A visual designer with a diverse background and an equally diverse practice. From print to digital, I approach all things design with a methodical process and a distict sense of minimalism. Always looking for ways to communicate and connect people through design.

It was a summer afternoon in 2016 — I picked up Photoshop for the first time to make myself a new wallpaper. Time flies, and in a blink of an eye, here I am in 2022, graduating from School of Art, University of Manitoba as a design practitioner. Coming from a STEM-based family, I developed a pragmatic approach to everything, including research and design. Over the years, my approach is personalized by a strong sense of minimalist aesthetic and a touch of femininity.

When I'm not frantically pressing Illustrator shortcuts on my keyboard, you can find me binge reading lifestyle and architecture magazines, playing the piano, or tending to my seven succulents.

VIEW MY FULL RESUME

Experience

Addyson Kidsexpand

Designer — November 2021–present

Worked alongside the founder to research and develop new branding identity and business collateral for the company that better represents their products, values, and customer base.

Streamlined digital marketing process and increased email campaign turnaround time by 70% in 3 months by planning and designing email components and social media templates databases.

Researched, illustrated and designed clothing patterns.

Freelanceexpand

Brand & Visual Designer — 2019–2021

Conducted in-depth research and conceptualized visual directions for small businesses globally, based on their visions, values, cultures and current design trends.

Developed concepts for logos, brand guidelines, marketing materials and other graphics as required using industry standard software.

Vancouver Humane Societyexpand

Graphic Designer — July 2020–present

Designed publication layouts for 2 major reports on addressing animal neglect, veterinary outreach services and trauma-informed care that was well-received by internal stakeholders, funders, and the public

Illustrated a series of artworks for a new line of fundraising apparel to provide education and support advocacy efforts on the inherent rights and needs of all animals.

Created diagrams, charts, worksheets and teaching materials for Trauma-Informed & Culturally Safe Training programs, taken by 9 organizations in the animal services sector across Canada with positive feedback.


Education

School of Art, University of Manitobaexpand

September 2018–May 2022

BFA Studio Art (Concentration in Graphic Design)